Munster Technological University
Munster Technological University is a multi-campus technological university, contributing to the region through the provision of academic programmes that support student development and opportunities, education, and research.
Research Themes (WPs)
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The main objective of WP4 is to analyze the existing film-related innovation systems in small EU territories, address their structural limitations and coordination failures, pilot novel solutions to improve their functioning and competitiveness and bring about sustainable growth. WP4 builds on knowledge derived from WP 5-7 that addresses different phases of the value chain.
The knowledge is used to develop evidence-based rationales for innovative interventions. Interventions and pilots aim to bring about systemic change. The focus is on green and sustainable strategies, IPR management, decentralization of market governance models, new forms of financing production, transformative business models, and strengthening the role of film tech startups in the national and EU innovation systems.
All pilots will be developed, tested, and implemented in dialogues with stakeholders. The work on pilots will be complemented by work on improving innovation systems coordination. An end goal is to work towards better complementarity of cultural and innovation policy frameworks, enabling improved coordination and the strengthening of cross-sectoral (film and ICT sectors) innovation systems.
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The objective of this WP is to analyze film production, financing, and training ecosystems in European small nations including additional analysis of the long-term impact of Covid-19 and current economic uncertainty. The WP will analyze the current state of talent in the film workforce of small European countries, what obstacles are present for its development, and what educational, industrial, and policy measures need to be established.
Adapting the latest insights from the broader start-up sector to the AV sector and testing their efficacy to improve AV project success to inform evidence-based skills development policy will be a key objective. Through this WP, the project aims at building a sustainable ecosystem model that puts emphasis on cooperative production alliances between European small nations encouraging collaboration, knowledge, and asset sharing.
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To develop an innovative methodology that allows for uncovering the preferences of European film audiences and factors promoting and impeding their access to and engagement with films from small European countries in order to widen and diversify the audiences for these films;
To identify the structural factors impeding domestic and international audiences from accessing films coming from small countries. This implies looking at factors beyond audiences’ taste, i.e. socio-economic conditions; access not only as a technological question but also an economic, cultural, and literacy one; the key role of industry and cultural gatekeepers as well as sociability factors such as the communitarian dimension which defines the cinematic experience; To describe the “discovery paths” of domestic and international audiences in relation to small countries’ films and the key moments/technologies/activities in that journey;
To define and test strategies and tools to attract new and international audiences to films coming from small countries. This includes the design of a dashboard of personas that represent the ideal target audiences for films from small countries across various groups and the development of methodologies and tools for audience engagement in contexts of co-creation and piloting of such solutions in small countries;
To support the development of business models and policy-related innovations in WP4 with evidence on audiences’ discovery paths, profiles, and individual motivations;
To promote the key role of small countries and their cinema as places of diversity and testing grounds of innovative ways of fostering audience engagement with European films;
To provide recommendations and policy scenarios aimed at increasing and diversifying domestic and international audiences’ engagement with small European countries’ films that can be included in the “State of European Film” in WP8.
People
